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src=\"https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director.jpg\" alt=\"\" class=\"wp-image-435\" srcset=\"https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director.jpg 1500w, https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director-300x300.jpg 300w, https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director-1024x1024.jpg 1024w, https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director-150x150.jpg 150w, https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director-768x768.jpg 768w, https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director-540x540.jpg 540w, https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director-375x375.jpg 375w, https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director-960x960.jpg 960w, https://api.arc-creative.us/wp-content/uploads/2025/10/Robert-Sethi-Executive-Creative-Director-1280x1280.jpg 1280w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" />\u003C/figure>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cstrong>Robert Sethi is a Director and Executive Creative Director at ARC Creative, shaping stories and building worlds with clarity, intention, and a deep respect for craft.\u003Cbr>\u003C/strong>\u003C/h5>\n\n\n\n\u003Ch5 class=\"wp-block-heading\">\u003Cstrong>Grounded in decades of work across animation, VFX, live action, real-time production, and design, he moves fluidly between mediums, treating each as an instrument in service of character-driven storytelling and expansive world-building.\u003Cbr>His process is rooted in character development, performance, and curiosity: stripping away noise, listening for the essential moment, and building from that quiet center. 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src=\"https://api.arc-creative.us/wp-content/uploads/2025/11/thumb-19-1024x576.jpg\" alt=\"\" class=\"wp-image-4728\" style=\"aspect-ratio:9/16;object-fit:cover\" srcset=\"https://api.arc-creative.us/wp-content/uploads/2025/11/thumb-19-1024x576.jpg 1024w, https://api.arc-creative.us/wp-content/uploads/2025/11/thumb-19-300x169.jpg 300w, https://api.arc-creative.us/wp-content/uploads/2025/11/thumb-19-768x432.jpg 768w, https://api.arc-creative.us/wp-content/uploads/2025/11/thumb-19-960x540.jpg 960w, https://api.arc-creative.us/wp-content/uploads/2025/11/thumb-19-375x211.jpg 375w, https://api.arc-creative.us/wp-content/uploads/2025/11/thumb-19.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" 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src=\"https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts.jpg\" alt=\"\" class=\"wp-image-5283\" srcset=\"https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts.jpg 800w, https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts-300x168.jpg 300w, https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts-768x430.jpg 768w, https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts-375x210.jpg 375w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" />\u003C/figure>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts-2.jpg\" alt=\"\" class=\"wp-image-5282\" srcset=\"https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts-2.jpg 800w, https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts-2-300x168.jpg 300w, https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts-2-768x430.jpg 768w, https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-Battlefield-6-bts-2-375x210.jpg 375w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  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style=\"flex-basis:50%\">\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"414\" src=\"https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-COD.jpg\" alt=\"\" class=\"wp-image-5286\" srcset=\"https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-COD.jpg 738w, https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-COD-300x168.jpg 300w, https://api.arc-creative.us/wp-content/uploads/2025/11/Robert-Sethi-COD-375x210.jpg 375w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n\u003Ch4 class=\"wp-block-heading has-text-align-left\">\u003Cem>Jim wanted to ground every shot in reality and he shot as much as he could. As always there are physical and budget limitations that impact what can be achieved practically and that’s where our work came in. Jim laid out a great strategy for all the VFX work with the live action shoot. If it was possible we always tried to shoot quarter loads, have practical explosions and squibs. The spot is about the four buddies having a good time and the focus was to find strong character moments mixed in with all the action. 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https://api.arc-creative.us/wp-content/uploads/2025/11/CODG_MILL_VFX_02A-1280x720.jpg 1280w, https://api.arc-creative.us/wp-content/uploads/2025/11/CODG_MILL_VFX_02A.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  src=\"https://player.vimeo.com/video/1134951456?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>Call of Duty – Ghosts Trailer\u003C/strong>\u003C/h4>\n\n\n\n\u003Ch6 class=\"wp-block-heading\">Director: James Mangold\u003C/h6>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" 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100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch6 class=\"wp-block-heading has-text-align-left\">\u003C/h6>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  src=\"https://player.vimeo.com/video/1133854835?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>YouTube TV – Magic of Sunday\u003C/strong>\u003C/h4>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1018\" src=\"https://api.arc-creative.us/wp-content/uploads/2025/11/Youtube-TV-Magic-of-Sunday-3-1024x1018.jpg\" alt=\"\" class=\"wp-image-2648\" style=\"width:264px;height:auto\" srcset=\"https://api.arc-creative.us/wp-content/uploads/2025/11/Youtube-TV-Magic-of-Sunday-3-1024x1018.jpg 1024w, https://api.arc-creative.us/wp-content/uploads/2025/11/Youtube-TV-Magic-of-Sunday-3-300x298.jpg 300w, https://api.arc-creative.us/wp-content/uploads/2025/11/Youtube-TV-Magic-of-Sunday-3-150x150.jpg 150w, https://api.arc-creative.us/wp-content/uploads/2025/11/Youtube-TV-Magic-of-Sunday-3-768x764.jpg 768w, https://api.arc-creative.us/wp-content/uploads/2025/11/Youtube-TV-Magic-of-Sunday-3-543x540.jpg 543w, https://api.arc-creative.us/wp-content/uploads/2025/11/Youtube-TV-Magic-of-Sunday-3-375x373.jpg 375w, https://api.arc-creative.us/wp-content/uploads/2025/11/Youtube-TV-Magic-of-Sunday-3-960x955.jpg 960w, 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