ARC Creative

The Oracle, written and directed by JJ Adler, will premiere at Sundance 2026! Thank you to everyone who poured their time, creativity and love into this project.

We’re honored that three of the ads we helped bring to life have been named to AdAge’s list of ‘The Best Holiday Ads of 2025.’ Check out Amazon’s ‘Five Star Theater,’ Publix’s ‘Merry Birthday,’ and Lincoln’s ‘Wish List’

Rugiet ‘Second Half Rally’ has been named one of AdAge’s Best Ads of 2025. Congratulations to the teams at Rugiet, O Positive Films, and of course ARC Creative Colorist, Logan Highlen.

Every week one of our peeps curates a playlist of their favorite tracks. Check out the archive here.

We’re excited to finally share that we’ve been working on ‘The Accompanist’ directed by Zach Woods, starring Susan Sarandon, Everly Carganilla, and Aubrey Plaza.

Executive Creative Director, Gavin Wellsman, who led our ARC Creative team said, “From our very first call with Zach we were hooked. His energy and passion for this project is contagious and his quest for knowledge was exciting. We are thrilled to be onboard to help him craft this beautiful story.”

Come with us behind the scenes to see how our artists created explosions and a fire breathing CG dragon.

Behind the scenes of our Hot Wheels campaign with Mattel. Proof this is fun for ALL ages.

We’re back with another ARC Creative Series Spotlight. Meet Creative Director Becky Porter. With two decades in the industry, Becky elevates every project and has a gift for keeping teams inspired and at ease. No single reel can capture all of Becky’s killer work, enjoy this micro edit highlighting a few standout, fun projects.

Earlier today, our Flashback Friday spotlighted Titanfall “Shadow”, a campaign that set a new benchmark and earned GOLD at the 2015 Game Marketing Awards.

Now we turn to the people behind the work. In this Art of the Influence clip, John Leonti, Creative Director at ARC Creative , shares his creative superpower: communication.

Because at the heart of every great campaign are the conversations that shape the creative.

What if a childhood love of Disney and Pixar could ignite a career crafting the stories the world sees on its biggest screens? For SCAD grad Lucia Hill Barroso (M.A., visual effects, 2021), that spark began in Querétaro, Mexico — and carried her from Savannah classrooms to Super Bowl commercials, Disney’s 50th anniversary, and beyond.

On the front lines of these changes is where you’ll find ADWEEK’S Creative 100. Now in it’s 11th year, this list honors the most innovative and exciting creative talent across fields including advertising, marketing, entertainment, social media, filmmaking, and visual art.

A group of them banded together and joined forces with Dream Machine FX, a group holding company for VFX brands, to launch a new venture dubbed ARC Creative. A month later, members of The Mill’s U.S. leadership team shared with Variety their personal stories and recollections of the 72-hour period from receiving notice of Technicolor’s downfall to launching ARC Creative amid a chaotic and emotional weekend.

We’re excited to share that our very own Robert Sethi has been invited to join the Grand Jury at Ciclope Festival this year. Robert has won gold in the Animation for Video Games Category for the last two years for his work on Elder Scrolls Online ‘Shadow over Morrowind’ and ‘Gold Road.’

Today, we are proud to introduce Arc Creative, a new creative venture born from the very heart of what made The Mill extraordinary. We, the undersigned creative leadership team formerly of The Mill US, have joined forces under the Dream Machine FX umbrella to build something new — something worthy of the trust our clients have placed in us and worthy of being the kind of creative home that The Mill has long provided for the most talented artists in the industry. 

New work with @wonderfulagency, Dummy Films, directed by Harold Einstein!

directed by Ramy Youssef, made with our friends at Anomaly, Caviar, and The Den 🍤🍕

Congrats to @fcbglobal on Agency of the Year, an incredible milestone. Grateful for our partnership on inspiring projects. Cheers to your continued success!🥂