Helen Hsu is a creative professional known for versatility across different mediums and a passion for exploration and experimentation. She started her career as a motion designer and swiftly ascended to the role of Art Director in the LA creative landscape where she honed her craft, working on a spectrum of projects across various media, constantly pushing the boundaries of what's possible.

In 2017, she embarked on a transformative journey to Shanghai, driven by the desire to take her career to new heights and explore uncharted territories. This ultimately led her to play a pivotal role in defining the visual identity of our retail spaces. The groundbreaking "ROBOVERSE Sanlitun" experience, not only received numerous accolades but also set a precedent in the auto industry with its innovative digital experiences.

With a solid foundation from the Western design scene and a strong aesthetic, she is uniquely positioned as a bicultural individual to quickly adapt to China's market. This fusion of East and West influences allowed her to offer something truly distinctive, bridging cultural divides and creating designs that resonate across borders.