Robert Sethi is a Director and Executive Creative Director at ARC Creative, shaping stories and building worlds with clarity, intention, and a deep respect for craft.

Grounded in decades of work across animation, VFX, live action, real-time production, and design, he moves fluidly between mediums, treating each as an instrument in service of character-driven storytelling and expansive world-building.
His process is rooted in character development, performance, and curiosity: stripping away noise, listening for the essential moment, and building from that quiet center. Robert brings characters to life with a focus on presence and emotion, creating films that resonate through simplicity, nuance, and detail.
From concept to final frame, he guides each stage with a steady hand, drawing on collaboration and shared purpose to shape work that feels inevitable once it appears.

At ARC Creative, Robert continues to explore the space between technology and intuition, crafting stories and worlds that stay with audiences, growing larger long after the film ends.